TakeLessons/ Microsoft
TakeLessons needed an innovative makeover to create late stage growth. Velocity worked with TakeLessons to create lightning fast strategy innovation during COVID-19 to lead to accelerated growth and eventually an exit to Microsoft.
- Built an internal growth team and revamped all strategy, systems and processes in lifecycle marketing
- Worked with product to transition an in person lesson business to an online lesson business within a few weeks
- Improved conversion rates by 61%+ through UI/UX improvements, sales process and team optimization, addition of an offshore call center to support late stage lead closes and launched a comprehensive top of funnel content marketing plan
YMCA
The YMCA had the complexity of content, programming, membership, community engagement and physical locations. Velocity build an integrated CMS and Mobile application architecture that allowed the YMCA to sell courses, manage content across their locations, sell and manage memberships and seamlessly integrated both the website and mobile app into their location management software.
- Omni-channel technology Integration (web, mobile, POS, booking)
- Robust CMS management software supporting 50+ role types and access levels
- Seamless booking, membership, class schedule and content experience across 10,000+ member, 100+ location network
UPS Store
The UPS Store had an end of life legacy B2B eCommerce software and needed to migrate quickly
Velocity assessed the global infrastructure and institutional business process knowledge and worked with The UPS Store to launch an global B2B eCommerce solution integrated within their SAGE ERP environment.
- Seamless inventory and order management from store orders
- Internal transformation through business process evolution and design
- Improved efficiency in integration and order management performance by 20%+
